Lily's Well is a horror adventure game where players control a nine-year-old girl named Lily.

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After hearing someone cry for help at the bottom of the well outside her window, Lily begins to search for rope in order to save whoever is down below.

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Players get to explore Lily's home and surroundings in order to create the strongest and longest rope to get down the well. Most of the endings rely on how much rope is found before starting the climb.